Lifestyle | The London Blog Project, Week 1 – Shopping

February 4, 2014

Shop till you drop in London Town

The lovely April from Beautiface Blog has started The London Blog Project, designed for London bloggers like myself to share insider thoughts and knowledge on the best the capital has to offer. Sounds good eh?! Well here is my first post, and it’s all about something very close to my heart – SHOPPING

So where in London do I like to shop?! Ha! Where don’t I like to shop!?

Oxford Street – High Street Heaven

Well, it’s got to be on the list doesn’t it really!? Pretty much the Holy Grail of London shopping, Oxford Street has it all – every high street store you can think of, several huge departments stores, small independent shops and two, YES TWO PRIMARK’S! Whilst it may be absolutely manic at all times, it is also great fun, and you’re guaranteed to find something to take your fancy. It’s also amazing at Christmas time, with all the wonderful lights and festive music pumping out.

TOP TIP – Get up and get there early to beat the crowds, and get your pick of the stores without having to battle a jumble sale of mess! Also, the Primark at Tottenham Court Road end is bigger and more spacious than the Marble Arch end, and also seems to be a lot less busy – always head to this one if you can!

Chelsea – Charity Shops & Harry Potter

It may be known as being the shopping district for London’s elite, but if like me you’re not made of money (I wish!) then head down to Sloane Square and check out Chelsea’s abundance of charity shops. You can find so many bargains in any charity shops, but the ones in Chelsea have the added bonus of being stocked with the off casts of London’s rich and fabulous, many of it designer! The British Red Cross shop on Old Church Street is a particularly renowned one, and even Sir Bob Geldof is reportedly a fan! Even if I don’t find anything which takes my fancy, I then take a little stroll round to Harrods and up to their toy department to gaze at the incredible Harry Potter store they have there, where I want EVERYTHING!

TOP TIP – If you see it and want it, buy it! There’s no guarantee it’ll be there next time you go back, and you’ll likely never find it again (and even if you do, it won’t be at the bargain price a charity shop can offer).

Clerkenwell Road – Magma Books

Clerkenwell Road runs between cultural Bloomsbury and trendy Farringdon, and is home to many designers, printers and artists. There’s lots of amazing shops to browse down here, but my favourite has to be Magma Books. It’s an absolute treasure trove of amazingness, heaps of books, cards, posters, prints, home furnishings, gadgets and gizmos – all of which you didn’t know you needed until you lay eyes on it and realise there is nothing else more important than HAVING IT ALL NOW!!! 

TOP TIP – If you don’t live in London, fear not, they have a website too


So there you have it, some of my favourite places to shop in London. I can’t wait to read everyone else’s posts to hopefully find some new hidden gems and savvy shopping tips. Below is a list of everyone else taking part in The London Blog Project, so you can check them all out too. And don’t forget to come back here next Tuesday for Week 2 – Food and Drink.

Where’s your favourite place to shop in London? Let me know in the comments below 🙂 

xx emsypickle xx

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4 comments so far.

4 responses to “Lifestyle | The London Blog Project, Week 1 – Shopping”

  1. Victoria Eales says:

    If ever I got to Primark up town I also prefer to visit the Tottenham Court Road one – Marble Arch can be a nightmare.I actually never got round to posting about this as I forgot but my fave shopping places in London are Covent Garden and Westfield Stratford. Stratford is smaller than the Shepherds Bush one and more 'high street' but less busier and also has a Kiko Make up

    • Emsypickle says:

      Hi Victoria! I've never been shopping in Westfield Stratford, but have heard it's better than the Shepherd's Bush one, I def need to investigate! I love Kiko make up, expecially their nail varnish! They have a store at Oxford Circus now too! Oh so many shops, so little time (and money lol!) xx

  2. Kerry Hunter says:

    Hi Emsy!I love your blog so decided to tag you in the "would you rather – beauty edition" game 🙂 Here's my post for the questions and details of your tag. You don't have to do it but it would be fun to see your choices :)Kerry x

    • Emsypickle says:

      Wow thanks so much Kerry! This looks SO MUCH FUN!! I love would you rather!!!! I will get on this asap and send you my link 🙂 Thanks so much for nominating me xx

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I’m Emma – or Emsypickle!


I live in Brixton in London. I eat out far too much, am always planning my next trip and have a borderline unhealthy obsession with Harry Potter.

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