We’re all familiar with the concept of beauty box subscriptions but have you heard of a jewellery box subscription?! Didn’t think so and that’s because Wiftyis a completely new service which has launched this month. Gaelle from Wifty sent me their first box to check out and I thought you lovely lot would like a look too!
Wifty is the brainchild of Gaelle Comte who struggled last Christmas to find unique gifts for friends and family. Having subscribed herself to a beauty box, Gaelle decided to apply the same principals to a jewellery service, to bring unusual and handmade accessories – many of which are designed exclusively for Wifty – to people looking for that something special. Each box contains 2-3 accessories hand chosen by Gaelle and her team.
My Wifty Box package arrived in a neat little white cardboard box with an old skool (yes I just said old skool) Wifty.co.uk plastic label stuck onto it. I was OBSESSED with label makers when I was little (don’t pretend you weren’t) so was already mega excited! I opened it up and was presented with the most adorable sight ever!
Nestled on a bed of cardboard straw were two little pink parcels with cutesy stickers, a silver polishing cloth, calendar postcard and a sweet little thank you card. The packaging was so pretty I almost didn’t want to open it... almost! Obviously I couldn’t hold out for long and was delighted to find some cute little hair slides in one packet and a pair of beautiful silver earrings in the other.
The September postcard was really cute and I have stuck it next to my desk as a nice calendar. Its a lovely little addition to the jewellery in the box and shows how much thought Gaelle has put into designing her Wifty boxes. The back of the card gives details about the designers of my new jewellery, which I also thought was a really nice touch. One of the cool things about buying from independent designers is that you can learn the story behind their designs and it was really lovely to discover how and why the pieces in my Wifty Box were created.
My silvery earrings were designed by Dagmara who designs her own jewellery using rhodium after finding herself allergic to most metals. I love the abstract cut out design and think they’re perfect for a jewellery subscription box as they’re quite simple and classic to suit all tastes. The single silver colour makes them elegant and they’d look gorgeous with a formal dress, but their simplicity also means they’d look lovely dressed down with jeans and a white t shirt too. I also received a Talk Town sliver polishing cloth which will be great to keep my earrings tarnish free and sparkly! I think this inclusion again shows Gaelles thoughtfulness when selecting the pieces for her September Wifty Box.
The bird hair clips are so cute and remind me of Cinderella’s feathered friends! I love the bright colours and think both the yellow and turquoise work well with the coppery colour of the metal. These were designed by Dorothy Days, a Dorset based brand.
I think the two items work really well together – one simple and classic, the other more fun and jazzy – meaning the box will work for all personality types and tastes, and also might encourage people to try things that are not their usual style.
I love the idea of Wifty and think Gaelle has executed it so well. I love surprises and who doesn’t like receiving new jewellery?! It’s a really fun way of discovering new brands and designers as well as trying out new pieces which you wouldn’t necessarily pick out yourself. Gaelle obviously puts a lot of thought into which items she puts into her Wifty Boxes, ensuring they have universal appeal as well as working well with each other. As well as launching Wifty Boxes, you can also shop individual pieces on the Wifty website – www.wifty.co.uk – including other pieces from the September designers.
You can sign up to Wifty for £15 a month, which I think is pretty awesome for the amount and quality of products you receive. Gaelle has kindly offered all emsypickle readers a 10% discount** off their first subscription box, and all shop products – thanks Gaelle! All you have to do is enter EMSYPICKLE10 at the checkout – hurry though as the offer runs out on 30th September 2014. Go Go GOOOOO!!
What do you think of Wifty? Let me know if you sign up or buy any of their beautiful accessories!
*Thank you so much to Gaelle at Wifty for sending me the September Wifty Box for review, and offering all readers of emsypickle 10% off their first Wifty Box purchase. All thoughts are honest and my own. For more information please see my Disclaimer page.
**10% discount code is valid on all shop products and on their first subsciption box. Can only be used once per person. The voucher expires on 30/09/14. There is no minimum spend.