Fashion // Bloggers Fashion Week – I'm a VIB

August 1, 2014

You may have seen in my InstaLIFE post a couple of weeks ago that I am very excited to be a VIB (Very Important Blogger) at this year’s Bloggers Love Bloggers Fashion Week. I thought I’d do a little post to tell you more about the events and what I’m most excited about!


Bloggers Love run all sorts of blogger events in and around London and are great at bringing bloggers and brands together. I’ve been to a few of their events and always end up meeting a new brand or blogger that I didn’t know of before which is fab! In March they ran their very first Bloggers Fashion Week which was really fun and held at Penthouse bar in Leicester Square, so when you weren’t busy chatting to other bloggers, checking out the showcased brands or watching the fashion show you could gaze across amazing views of London! Excellent!

In a couple of weeks the second Bloggers Fashion Week will kick off with a launch party on the 25th August (which unfortunately I can’t go to waaahhh!) This sounds so cool too, as you will be able to borrow items of clothing to wear to the main events for FREE, and get a sneak peek at some of the brands who will be represented on the other 2 nights. As well as fashion fun there’ll also be blogger speed dating, to let everyone get to know each other before the main 2 events. Literally so gutted I can’t make it!

The other events will take place on the 2nd and 3rd of September. You can view the full schedule for each night here but the general premise is that there will be special events held for VIB’s earlier on in the afternoon and then the main event kicks off at 6pm. Lots of bloggers will come together and meet a range of brands of varying renown, who will be showcasing some of their products, and also be treated to a fashion show with several brands modelling their latest collections. Sounds good eh?!


I will be going to Bloggers Fashion Week as a VIB on the first night (Tuesday 2nd September). I’m so excited as the VIB only activity that night is called “Beauty Box” and lets us make up our very own beauty box (obvs!) and try samples from Beauty Works, Jurlique and Leighton DennySqueeee!

I’m so incredibly excited to meet the team from Leighton Denny and am sure my beauty box will heavily feature their products (as everyone knows I’m a HUUUUGE polishaholic!) I’m hoping they also bring some of their gorgeous looking lip products along for us to have a nose at too. Their new Lip Duals look amazing and feature two ends – a lip stain and conditioning lipstick. Sounds perfect!


Very excitingly, Bloggers Love is also putting on a Bid Boutique which is an activity open to everyone attending the event. The idea is that this works in a kind of real life eBay extravaganza, whereby 20 brands will be selling their items which us bloggers can either bid on, or buy outright. If that doesn’t sound cool enough, all “Buy It Now” prices will be under £10. Brilliant! 

There are lots of brands involved and the ones which really caught my eye were Ellie Air Jewellery and Rocco FashionEllie Air Jewellery sells beautiful minimalist jewellery which looks so lovely and as if it would suit absolutely everyone! They have some gorgeous stacking rings which would be lovely and delicate on their own or could create an edgier look layered, a few on top of the other. Rocco Fashion is an Australian brand which sells a mix of formal gowns and casual dresses, tops and trousers. I love the “Florence Dress” which is a summery, loose fitting, short dress with a lacy floral pattern. I adore the pastel lilac colour and it also comes in apricot. I will definitely be bidding on this! It’s just the sort of style dress I’d like to wear to the event too! Rocco Fashion will also be strutting their stuff in the fashion show later in the evening too.


As if that wasn’t all enough for you, the evening will end with a fashion show featuring AX Paris, Dajana Basic, Didi’s Boutique, Fiorelli and Rocco Fashion. I love that there is a mix of well and lesser known brands and also includes some handbag brands (which are my ultimate fashion weakness!)

AX Paris is obviously quite a well know brand and is also available as a concession in New Look. I love their bright, fun clothes and their website even has a “Bloggers Love” section which shows their items popular with bloggers (were all just such trend setters dahling…..) They have some fab co-ords and I love this “Pom Pom printed top short suit” – the bold pink, blue and white feather-esque pattern is perfect for festival season.


Sounds pretty fun eh?! Make sure you get involved by signing up on the Bloggers Love website – If you can’t come to the event, make sure you follow all the gossip on Twitter using the hashtag #BLFW

Let me know if you’re going, and what you are most excited about!

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3 comments so far.

3 responses to “Fashion // Bloggers Fashion Week – I'm a VIB”

  1. Fiona Unhinged says:

    hello!!! I am very excited about this BLFW!! I am a new blogger so very excited to meet everyone!! dying to talk and mix with other bloggers!!check out my new blog!

  2. Anonymous says:

    I'm a newbie blogger myself and very much looking forward to the blogger speed dating event, it'll be great to mix with all the lovely bloggers who have already been so gracious to welcome me to the blogger community via Twitter, Instagram & my blog etc…!Hope to meet you at #BLFW!

  3. Rachel Marie says:

    this sounds like so much fun, I would love to go to be involved with something like this! x

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I’m Emma – or Emsypickle!


I live in Brixton in London. I eat out far too much, am always planning my next trip and have a borderline unhealthy obsession with Harry Potter.

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